Black Friday brings out a different kind of energy in people, the type that turns calm, normal humans into highly strategic, hyper-focused shoppers with one mission: secure the best deals before anybody else touches them.
If you’ve ever shopped on Konga during Yakata, you might recognize one of these characters, or perhaps you are one of them yourself.
1. The Midnight Warrior
This shopper prepares for Black Friday the way athletes prepare for tournaments. By 11:59pm, they’ve already found the perfect charging position, and their WiFi is behaving well. They stare at the countdown like it owes them money.
When the clock hits 12:00am? That’s their moment. Fingers ready. Heart racing. They refresh the Konga App with the dedication of someone trying to find a lost contact lens in a stadium parking lot. They don’t blink, they don’t sleep, they came to win — and they always do.
2. The Wishlist Veteran
This person has been preparing for Yakata since last Black Friday. Their cart isn’t just full, it’s a well-curated masterpiece. They’ve compared sellers, checked past prices, monitored trends, and saved backups for later, just in case. They know exactly what time deals usually hit.
They’ve watched their favourite items like a hawk for days. They’re the ones who start the conversation with, “Hmm, the price of this freezer dropped by ₦12,000 last night…” They’re not guessing, they’re analysing. Nothing catches them off guard. Absolutely nothing.
Read Also: How to Spot the Smartest Deals During Konga Yakata 2025
3. The “Let Me Just Check Something” Person
Ah yes — the innocent scroller. They open the Konga App telling themselves they’re “just browsing.” But one scroll in and boom, they see a deal that stops them in their tracks. The shock hits instantly: “Wait… this phone is HOW MUCH?!”
Within minutes, they’ve transformed from casual observer to full-blown shopper, adding items to their cart like they’re gathering blessings. They didn’t plan to buy anything, but here they are… joyfully checking out because the prices were simply too good to resist.
4. The Family Shopper
This shopper is the true MVP of Black Friday. They’re not shopping for themselves alone — oh no. They’re buying for everyone. Mum, dad, siblings, neighbours, work colleagues, and that cousin who casually reminded them they “owe” them something.
But the Family Shopper doesn’t break a sweat. They scroll from category to category with Olympic confidence, scooping up deals that would make anyone proud. By the time they’re done, their cart looks like a mini supermarket — but the savings? Amazing.
5. The Last-Minute Sprinter
We all know this one. They arrive fashionably late — calm, unbothered, not knowing the war that has already taken place since midnight. They finally log in around 8pm only to find that half the deals have vanished into the hands of the Midnight Warriors, and immediately start panicking.
Now they’re running from Phones → Electronics → Fashion → Home & Kitchen, hoping to catch whatever is left. Every time they click on something, they get hit with “Few items left” and their heartbeat doubles. They leave sweating, wiser, and with a promise to “never try this nonsense again next year.”

The Bottom Line Is:
No matter which type you are, Black Friday on Konga is the best time to upgrade your life for less. The biggest deals of the Yakata season drop this Friday — don’t miss your chance to save big, shop smarter, and checkout with zero regrets.